If you are looking for one of the top selling raw sugar coffee sweeteners, then Sugar in the Raw is the sweetener for you. Sugar in the Raw is produced on the island of Maui where the rich volcanic soil is warmed by the Pacific sun, fed by mountain waters, and cooled by friendly tradewinds. These conditions are perfect for growing sugar cane, nature`s own sweetener. Sugar In The Raw Premium Hawaiian Turbinado Sugar is made using 100% pure Hawaiian cane sugar from the initial pressing of the cane, allowing the natural molasses to remain in the crystals. The flavor is sweet and more complicated than refined sugar.